Janine Hernandez / Graphic Designer / (✿◠‿◠)
Social Media / Art Direction
Social Media / Content CreationSocial Media / Email Design / Web Advertising
Packaging / Visual Identity / Retail Environment
Packaging / Visual Identity / Custom Type / Retail Environment
Visual Identity / Wayfinding / Publication
Packaging / Visual Identity / Retail Environment
Packaging / Visual Identity / 3D
Publication / Print
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2026© Janine Hernandez
BIKO CannabisPackaging / Visual Identity / Retail EnvironmentInstructor: Gerardo Herrera
BIKO is a woman-owned cannabis brand founded by Timeka Drew. She has dedicated her life to grassroots organizing against systemic racism, economic injustice and for climate democracy.
“BIKO is a celebration of the time-honored tradition of cannabis; the ritual, the mystery and the beauty behind the plant. The brand is also a vehicle for underrepresented excellence to thrive—our goal is to build lasting partnerships with other social equity entrepreneurs, supporting a sustainable network powered by mutual respect and solidarity.”
- Timeka Drew
Keywords
Community
Pop
Emotional
Concept
Cannabis is a tool to drive social change.
BIKO is a cannabis brand with a mission to create positive social change through high-quality cannabis products and sustainable practices.
BIKO believes that cannabis has the power to bring people together and inspire change, which is why they are committed to using it as a tool to promote environmental and social justice.
playful art direction
protest imagery across digital platforms
Process
One For All
Using a super family was important to me so the brand can have a varied tone of voice while still being related.
2D iterations for the core products box labels. The bold typography resembles protest imagery.
Prototyping
3D process on SolidWorks and KeyShot
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